For jewellery sellers
Give every design a code. Let comments do the selling.
Customers comment AJ12 on your post and get the buy link in their DMs. They pick a size or finish, pay by UPI, card or cash on delivery, and the order lands in your list.
Nothing to pay to start. You pay only when you sell.
- A code for every design
- Live sales, first comment wins
- GST invoices at 3%
- UPI, cards and COD
Sound familiar?
Beautiful pieces. Messy orders.
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“Which one was it?”
Customers can’t name the piece they saw, so every order starts with a screenshot hunt.
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Two buyers, one piece
During a Live, two people claim the last piece and you scroll back through comments to decide.
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Payments with no order
A screenshot arrives with no name, no code and no address.
One code, one order. Each design has its own code, customers order with it, and the payment lands against the right order.
Instagram selling
Comment the code, get the link.
Post a design with its code in the caption. Anyone who comments the code gets a private reply with the buy link.
- Posts and DMs. The link goes out by itself, even at midnight.
- Live sales. The first comment with a code gets the piece, held for 15 minutes while they pay.
- Sizes and finishes. Each variant has its own stock and its own code, like AJ12-2.
- SOLD OUT on the post. When stock reaches zero, we comment SOLD OUT for you.
Orders and payments
Sold once means sold once.
Stock goes down as soon as an order is placed, so a one-of-a-kind piece can’t be sold twice.
- UPI, cards and COD with a COD limit and fee you choose.
- GST invoices with the 3% jewellery rate, made when you ship.
- Labels and tracking. Print labels, add the AWB, and customers follow the parcel themselves.
- Your return rules. Set a return window, or mark pieces as not returnable.
Built for you
Made for how jewellery sells.
How it works
From photo to paid order.
Add your designs
Photos and price. Each design gets a short code like
AJ12, made from your shop name.Post or go Live
Share on Instagram with the code in the caption, or start a Live session.
Customers pay
UPI, card or cash on delivery, with COD confirmed by the customer.
Pack and ship
Print the label, add the AWB, and the customer gets a WhatsApp update.
Questions
What jewellery sellers ask us
Can I sell one-of-a-kind pieces?
Yes. Set the stock to 1. When it sells, the piece shows as sold out, and if it was posted on Instagram we comment SOLD OUT on the post.
How do Live sales work?
Start a Live session in your panel and choose the pieces you’ll show. The first comment with a code gets a payment link and the piece is held for 15 minutes. If they don’t pay and you’re still live, it’s offered to the next person.
Do you make GST invoices for jewellery?
Yes, if you’re GST registered. Choose the rate for each product (3% is in the list) and the invoice is made when you ship.
Can customers choose a size or finish?
Yes. Add variants such as size, colour or finish, each with its own price, stock and code.
Do I need an Instagram professional account?
Yes. Code replies, posting from your shop and Live sales use an Instagram business or creator account connected to your shop, on plans that include Instagram selling.
Your next design could sell in the comments.
Set up your shop this evening. Nothing to pay to start.